Veterinary Business and Enterprise - Elsevier eBook on VitalSource, 1st Edition
Elsevier eBook on VitalSource
- PRINT (PoD): Book comprising an edited collection of case studies illustrating key challenges in veterinary businessmanagement – the "RVC Case Series" (with the possibility of being branded ‘in association with Norbrook Laboratories’) . The cases are based on real veterinary businesses within the broader veterinary sector both nationally and internationally. Each case within the book would be around 4,000 - 5,000 words in length, authored by a leading veterinary or business academic and supported by web-based comprehensive teaching and learning notes. Cases submitted from ALL UK vet schools and from selected European and US examples.The cases will be peer reviewed and edited by Professor Colette Henry at the Royal Veterinary College (RVC). Each case to platform a particular theme or group of themes relevant to the effective and practical management of a veterinary/veterinary-related business.
A second section comprises an edited research monograph platforming key veterinary business/management topics –written by leading academics in veterinary, business and management disciplines from a range of universities and colleges, this section comprises empirically and conceptually based research contributions that discuss contemporary issues in the field of veterinary business management.
Veterinary Business and Enterprise: Theoretical Foundations and Practical Cases presents readers with a unique collection of theory-based chapters and case studies that together provide a clear and practical illustration of key contemporary challenges in veterinary business management. The theory sections are written by leading academics from top universities and colleges, and cover leadership and management, the application of marketing theory, brand identity, ethical approaches to management and more.
The practical cases are principally based on real businesses within the broader veterinary sector both nationally and internationally. Each case deals with themes specifically relevant to the effective and practical management of a veterinary or veterinary-related business and presents a particular business challenge for students to solve. The cases are supported by web-based overviews, student assessments and interactive questions.
The book will be an important business and enterprise learning resource for both undergraduate and postgraduate level students of veterinary medicine. It will also be an invaluable supporting resource for business and enterprise educators and those responsible for curriculum design in veterinary schools internationally.
Colette Henry and The Right Honourable The Lord Ballyedmond OBE