A Guide to Starting your own Complementary Therapy Practice - Elsevier eBook on VitalSource
Elsevier eBook on VitalSource®

A Guide to Starting your own Complementary Therapy Practice - Elsevier eBook on VitalSource


This step-by-step guide on setting up own complementary health care practice, covers every aspect of starting up a new practice, taking into account the wide range of practice requirements from the very simple (e.g. in therapist's own home) to the more ambitious (e.g. buying premises from which to set up a clinic). It addresses all the legal requirements, detailed and precise financial calculations, and the mechanics of how the therapist goes about making their vision a reality. Day-to-day aspects that need to be considered when the practice is up and running are covered.
  • Gives clear advice on legal and financial requirements, the production of a marketing strategy and the presentation of the precise financial calculations required for a business plan, with worked examples
  • Includes detailed information on how to write a business plan, with a numerically linked example
  • Covers day-to-day aspects of running a practice
  • International in its approach, the book contains extensive lists of useful web addresses for access to up-to-the-minute information
  • Financial templates are supplied as appendices
  • The book offers key advice for all therapists - chiropractors, osteopaths, massage therapists and complementary therapists - and is suitable for undergraduates, newly qualified practitioners and experienced practitioners looking to either start up or develop and grow their practice.
Part I Initial Preparation

1 Where do I start? Brainstorming

2 How do you decide on the type of practice you want?

3 Ways of trading

4 The mechanics of putting the practice together – location, location, location

5 Dealing with professionals in the start up and running of your practice

6 Insurance

7 Contracts

8 Legislation

Part II Marketing

9 Marketing introduction

10 Market research

11 Analysing marketing information and preparing it for use

12 Introduction to advertising and public relations

13 Advertising and promotion

14 Public relations

Part III Financial Matters

15 Finance introduction

16 Financial considerations for your business plan

17 Putting a business plan together

18 Raising finance

Patr IV Procedure
19 Clinic procedure

20 Working with the conventional medical profession

21 Strategies for coping with the demands on you while you are developing your clinic

22 How to deal with money matters now your clinic is open

23 What about the future?

Elaine Mary Aldred, BSc(Hons), DC, LicAc, Dip Herb Med, Dip CHM, Lecturer in Pharmacology and Toxicology at the Northern College of Acupuncture, Lecturer in Western Medicine at the Northern College of Acupuncture, York, UK


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