Promoting Health: A Practical Guide, 7th Edition

• Describes changes to the structure and organisation of public health within the UK, including the latest national standards for work in health promotion and public health
• Outlines new research on the comparative effectiveness of different approaches to health promotion and public health practice
• Explores the development of public health communication strategies, including social marketing, social media campaigns, and use of pressure groups and ‘nudging’
• Highlights the latest ‘current thinking’ across a variety of different settings, to ensure relevance to a broad array of practitioners working across differing settings
• Explores the increasing use of the internet to help individuals monitor and support their own wellbeing

PART 1 THINKING ABOUT HEALTH AND HEALTH PROMOTION

1 What is health?

2 What is health promotion?

3 Who promotes health?

4 Values and ethical considerations in health promotion and public health

PART 2 PLANNING AND MANAGING FOR EFFECTIVE PRACTICE

5 Planning and evaluating health promotion

6 Identifying health promotion and public health practice needs and priorities

7 Evidence and research for health promotion and public health practice

8 Skills of personal effectiveness

9 Working effectively with other people

PART 3 DEVELOPING COMPETENCE IN HEALTH PROMOTION

10 Fundamentals of communication in public health

11 Using communication tools in health promotion and public health practice

12 Educating for health

13 Working with groups to promote health

14 Enabling healthier living through behaviour change

15 Working with communities

16 Influencing and implementing public health policy