ISBN:
9780750672382
Copyright:
2001
Publication Date:
01-30-2001
Page Count:
360
Imprint:
Butterworth-Heinemann
List Price:
$74.95
Eyecare Business, 1st Edition
by Gary L. Moss, OD, MBA, FAAO and Peter G. Shaw-McMinn, OD
Paperback
ISBN:
9780750672382
Copyright:
2001
Publication Date:
01-30-2001
Page Count:
360
Imprint:
Butterworth-Heinemann
List Price:
$74.95
Most review copies are eBooks – how fast!
A review copy request is most likely to be fulfilled as an eBook on VitalSource rather than a print product, unless no eBook is available. eBooks become available in as little as a few hours. Print products will take between 7 and 10 days to arrive. To request a print copy, please contact us through the Evolve Support Center for further assistance or contact your Elsevier Sales Rep.
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- Covers the basics of marketing, finance, strategy development, management, communication, and technology.
- Self-assessment exams serve as educational tools.
- Short teaching cases, clinical examples, and exercises help you adapt theory and concepts to your own practice.
- Action plans at the end of each chapter help jump-start the development of your own eyecare marketing program.
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Creating Your Practice Identity; Developing Your Marketing Goals; Assessing Your Market Opportunities; Identifying and Targeting Patients; Building Long-Term Patient Relationships; Managing the Marketing Mix; Understanding Patient Satisfaction; Formulating Your Marketing and Business Strategy; Implementing and Controlling Your Plan; New Marketing Technologies; Marketing Your Practice for Sale; Concluding Remarks
Most review copies are eBooks – how fast!
A review copy request is most likely to be fulfilled as an eBook on VitalSource rather than a print product, unless no eBook is available. eBooks become available in as little as a few hours. Print products will take between 7 and 10 days to arrive. To request a print copy, please contact us through the Evolve Support Center for further assistance or contact your Elsevier Sales Rep.
This item has low stock levels and may be back-ordered. We'll let you know if it is back-ordered, and you will not be charged until the item ships.
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