Business Aspects of Optometry, 3rd Edition

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Business Aspects of Optometry, 3rd Edition


Count on this complete guide to setting up and managing an optometric practice! Business Aspects of Optometry covers everything related to the business side of a practice — such as selecting a location and staff, equipping the office, office administration and personnel management, marketing, options for a specialty practice, controlling costs, billing and reimbursement, risk management, and financial planning. To succeed in practice, this is the one resource you need!

  • Unique! Expert authors are practice management educators who teach the course in optometry schools.

  • A logical organization makes it easy to find practical information on managing your own practice or purchasing your own practice.

  • Coverage of different types of ownership includes self-employment, individual proprietorships, partnerships, and corporations.

  • Coverage of cost control issues compares the selection and use of an optical laboratory versus an in-house finishing lab.

  • Risk management and insurance coverage provides an overview of personal, life, liability, and disability insurance.

  • Coverage of financial planning and tax reporting discusses topics including IRAs, retirement plans, estate planning, and personal and business tax issues.

  • Bulleted lists, tables, figures, and boxes help you locate valuable information quickly.

  • Checklists provide a logical progression in completing tasks.

NEW chapters expand the book’s scope of coverage, and include these topics:

    • Personal and professional goal setting

    • Resumes and interviews

    • Debt management

    • Principles of practice transfer

    • Ethics

    • Quality assurance

    • Specialty practice

    • Vision rehabilitation

    • Coding and billing

    • Financial decision making

    • Exit strategies

    Section 1: Preparing for your Professional Career

      • State of the Profession

      • Personal and Professional Goal Setting

      • Ownership (Self-Employment)

      • Employment

      • Resumes and Interviews

      • Debt Management

      • Principles of Negotiation

      Section 2: Purchasing a Practice

      • Valuation and Purchase of an Eyecare Practice

      • Principles of Practice Transfer

      Section 3: Developing a Business Plan: New Practice, Expansion and Acquisition

      • Deciding Where to Practice

      • Elements of an Office Business Plan, Practice Financing and Obtaining a Business Loan

      • Understanding Premises Leases

      • Office Design

      • Instrumentation and Equipment

      • Controlling Cost of Goods

      Section 4: Office Administration and Human Resource Issues

      • Office Organization, Structure and Systems

      • Human Resources: Hiring and Training Office Staff

      • Human Resources: Managing and Motivating Office Staff

      • Human Resources: Evaluating, Managing and Dismissing Office Staff

      • Computer Business Systems and Internet Resources

      • Recall Systems

      Section 5: Practice Administration

      • Ethics in Optometric Practice

      • Professional Liability Insurance and Risk Management

      • Quality Assurance

      • Insurance

      • Patient Communication

      • Marketing: External and Internal

      Section 6: Evaluation and Management of Specialty Services

      • Ophthalmic Dispensing

      • Specialty Practice

      • Contact Lens Specialty Practice

      • Binocular Vision and Vision Therapy Specialty Practice

      • Interprofessional Relations

      Section 7: Financial Aspects

      • Fees, Credit and Collections

      • Managed Care, Audits and Third Party Reimbursement

      • Coding and Billing

      • Analysis of Practice Economics and Growth

      • Financial and Estate Planning

      • Financial Decision Making

      • Taxes

      • Exit Strategies
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