Business Aspects of Optometry, 3rd Edition

• Unique! Expert authors are practice management educators who teach the course in optometry schools.

• A logical organization makes it easy to find practical information on managing your own practice or purchasing your own practice.

• Coverage of different types of ownership includes self-employment, individual proprietorships, partnerships, and corporations.

• Coverage of cost control issues compares the selection and use of an optical laboratory versus an in-house finishing lab.

• Risk management and insurance coverage provides an overview of personal, life, liability, and disability insurance.

• Coverage of financial planning and tax reporting discusses topics including IRAs, retirement plans, estate planning, and personal and business tax issues.

• Bulleted lists, tables, figures, and boxes help you locate valuable information quickly.

• Checklists provide a logical progression in completing tasks.

NEW chapters expand the book’s scope of coverage, and include these topics:

• Personal and professional goal setting

• Resumes and interviews

• Debt management

• Principles of practice transfer

• Ethics

• Quality assurance

• Specialty practice

• Vision rehabilitation

• Coding and billing

• Financial decision making

• Exit strategies

Section 1: Preparing for your Professional Career

• State of the Profession

• Personal and Professional Goal Setting

• Ownership (Self-Employment)

• Employment

• Resumes and Interviews

• Debt Management

• Principles of Negotiation

Section 2: Purchasing a Practice

• Valuation and Purchase of an Eyecare Practice

• Principles of Practice Transfer

Section 3: Developing a Business Plan: New Practice, Expansion and Acquisition

• Deciding Where to Practice

• Elements of an Office Business Plan, Practice Financing and Obtaining a Business Loan

• Understanding Premises Leases

• Office Design

• Instrumentation and Equipment

• Controlling Cost of Goods

Section 4: Office Administration and Human Resource Issues

• Office Organization, Structure and Systems

• Human Resources: Hiring and Training Office Staff

• Human Resources: Managing and Motivating Office Staff

• Human Resources: Evaluating, Managing and Dismissing Office Staff

• Computer Business Systems and Internet Resources

• Recall Systems

Section 5: Practice Administration

• Ethics in Optometric Practice

• Professional Liability Insurance and Risk Management

• Quality Assurance

• Insurance

• Patient Communication

• Marketing: External and Internal

Section 6: Evaluation and Management of Specialty Services

• Ophthalmic Dispensing

• Specialty Practice

• Contact Lens Specialty Practice

• Binocular Vision and Vision Therapy Specialty Practice

• Interprofessional Relations

Section 7: Financial Aspects

• Fees, Credit and Collections

• Managed Care, Audits and Third Party Reimbursement

• Coding and Billing

• Analysis of Practice Economics and Growth

• Financial and Estate Planning

• Financial Decision Making

• Taxes

• Exit Strategies