Promoting Health: A Practical Guide - Elsevier eBook on VitalSource (Retail Access Card), 7th Edition

• Describes the international and national strategies and movements that have emerged to reduce inequalities in health
• Examines the concept of need and provides tools to assist in the identification of health promotion needs
• Contains almost 50 exercises and 20 Case Studies to engage readers and reinforce learning
• Describes the knowledge and skills required to draw on evidence, undertake research and use various techniques to inform and prioritise health promotion practice
• Shows how to ensure that health promotion work contributes to local and national strategies
• Looks at the concept of ‘value for money’ via learning ways of thinking based in health economics
• Shows how to develop key skills that include information management, report writing, time management, project management, and change management
• Looks at the effectiveness of good communication skills and emphasises the importance of establishing high-quality professional relationships
• Provides practical guidance on the preparation of communication tools which range from leaflets, posters and display boards to the use of radio and television

• Describes changes to the structure and organisation of public health within the UK, including the latest national standards for work in health promotion and public health
• Outlines new research on the comparative effectiveness of different approaches to health promotion and public health practice
• Explores the development of public health communication strategies, including social marketing, social media campaigns, and use of pressure groups and ‘nudging’
• Highlights the latest ‘current thinking’ across a variety of different settings, to ensure relevance to a broad array of practitioners working across differing settings
• Explores the increasing use of the internet to help individuals monitor and support their own wellbeing

PART 1 THINKING ABOUT HEALTH AND HEALTH PROMOTION 

 1 What is health? 

 2 What is health promotion? 

3 Who promotes health?  

 4 Values and ethical considerations in health promotion and public health

PART 2 PLANNING AND MANAGING FOR EFFECTIVE PRACTICE 

 5 Planning and evaluating health promotion 

 6 Identifying health promotion and public health practice needs and priorities 

 7 Evidence and research for health promotion and public health practice

 8 Skills of personal effectiveness 

 9 Working effectively with other people 

PART 3 DEVELOPING COMPETENCE IN HEALTH PROMOTION 

10 Fundamentals of communication in public health 

11 Using communication tools in health promotion and public health practice 

12 Educating for health 

13 Working with groups to promote health

14 Enabling healthier living through behaviour change

15 Working with communities 

16 Influencing and implementing public health policy