Promoting Health: A Practical Guide - Elsevier eBook on VitalSource (Retail Access Card), 7th Edition

by Angela Scriven, BA(Hons), MEd, CertEd, FRSPH, MIUHPE

Elsevier eBook on VitalSource - Access Card

ISBN: 9780702066955

Publication Date: 10-19-2017

Page Count: 272

Imprint: Elsevier

List Price: $49.99

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Key Features
- Describes the international and national strategies and movements that have emerged to reduce inequalities in health
- Examines the concept of need and provides tools to assist in the identification of health promotion needs
- Contains almost 50 exercises and 20 Case Studies to engage readers and reinforce learning
- Describes the knowledge and skills required to draw on evidence, undertake research and use various techniques to inform and prioritise health promotion practice
- Shows how to ensure that health promotion work contributes to local and national strategies
- Looks at the concept of ‘value for money’ via learning ways of thinking based in health economics
- Shows how to develop key skills that include information management, report writing, time management, project management, and change management
- Looks at the effectiveness of good communication skills and emphasises the importance of establishing high-quality professional relationships
- Provides practical guidance on the preparation of communication tools which range from leaflets, posters and display boards to the use of radio and television
New to This Edition
- Will reflects recent changes to the structure and organisation of the NHS
- To include national standards for work in health promotion and public health
- Discusses the latest research on the comparative effectiveness of different approaches to health promotion
- Refers to the effectiveness of novel techniques, including the use of Social Media via Twitter and YouTube.
Contents

Part 1 Thinking about Health and Health Promotion

Part 2 Planning and Managing for Effective Practice

Part 3 Developing Competence in Health Promotion
Authors

Angela Scriven, BA(Hons), MEd, CertEd, FRSPH, MIUHPE, Reader in Health Promotion, School of Health Sciences and Social Care, Brunel University, London, UK