Sue Macdonald, MSc PGCEA ADM RM RN FETC FRCM (Hon), Midwife Consultant and Educationalist; Formerly Education and Research Manager and Lead Midwife for Education, Royal College of Midwives, London, UK and Gail Johnson, MA, DPSM, PGDip Adult Education, RM, RN, Professional Advisor Education, Royal College of Midwives, London, UK